Being a Salvationist

Our vision and mission

Embracing our God-given identity.

The Salvation Army is not simply a local evangelical church. Neither are we only a homelessness charity or a social service agency or a chain of charity shops or groups of musicians or a leader in the fight against human trafficking and modern slavery.

All this work makes a vital contribution to the building of God’s Kingdom and the good of society. Our diverse identity is a strength, but only if there is consistency in our vision and mission.

Our vision

  • Fullness of life for all with Jesus

A vision statement says what we hope to see in our world. It is optimistic, it is hopeful, it is aspirational. It captures our vision of what life can be and what we strive for.

This is ‘Our Vision’ for every part of The Salvation Army in the United Kingdom, Ireland, Channel Islands and the Isle of Man. It is inspired by the words of Jesus who said: ‘I have come that they may have life and have it to the full’ (John 10:10, NIV).

A Salvationist holding a toddler

We believe everyone can enjoy fullness of life with Jesus. Does this mean life with Jesus is all smiles and roses and happiness? No. Because a ‘full’ life includes the personal growth that comes with times of challenge and trial and heartache and sorrow. But we believe that doing life with Jesus is better than trying to do it without him; and we believe this so strongly that we want everyone to know what fullness of life with Jesus feels like.

Our mission

While ‘Our Vision’ tells us what we want to achieve in the world, we need to know how we are going to realise this. ‘Our Mission’ focuses on five key priorities; they are not arranged hierarchically and overlap and mutually support each other.

Each of the five priorities of ‘Our Mission’ are rich in meaning and help us explain to 21st century society why the Christian message and the work of The Salvation Army is relevant and desperately needed in our communities and nations.

Click on a tag for relevant content and resources about each mission priority.

Our intention

  • Love God, Love Others

Apart from ‘Our Vision’ and ‘Our Mission’, The Salvation Army across the United Kingdom, Ireland, Channel Islands and Isle of Man also holds to a statement that frames everything we do.

It is our passionate intention to love God and love others, as based on Jesus’ words in Matthew 22 to ‘love the Lord your God’ and ‘love your neighbour as yourself’.

‘Love God, Love Others’ underpins, inspires and motivates everything we do, in every part of The Salvation Army. We must not simply love God and ignore others. Neither should we love others and ignore God. The Salvation Army’s well-spring, our driving force, is summarised in ‘Love God, Love Others’.

The Salvation Army red shield and 'Love God, Love Others'

Our God-Given Identity

A leaflet to unpack our vision, mission and intention.


Identity resources

Downloadable PDFs:

Red shield logos and other branding materials, can be found on the territorial image library.

Please note that only people with Salvation Army email addresses can view the image library.

Contact if you need copies of logos and branding materials.

International mission statement

Our Vision, Our Mission and Our Intention all contribute to building God’s Kingdom as part of the global work of The Salvation Army. We also have an international Mission Statement that applies to our work across more than 130 countries:

  • The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by love of God. Its mission is to preach the gospel of Jesus Christ and meet human needs in His name without discrimination.

A small group study on the new territorial vision and mission statements.

Everyone involved in The Salvation Army is encouraged to express our values.

Explore the six behavioural values outlined in The Salvation Army’s Values Framework.

Find out more about The Salvation Army in the UK and Ireland.